Observation and presentation.
Sharing details your process is one of the most effective ways to inspire and empower an audience. Through that, stories emerge and your crew's skills shine, making an opportunities for learning, conversation, and marketing. The common thread in all the stories I've told from shops is that there is no one way to do something, and offering your clever solutions creates trust and sows seeds in the minds of your future clients, supporters, or customers.
"In Which a Mighty Slide Hammer is Made"